Kristine R. Stebbins
Kristine R. Stebbins is executive vice president and deputy chief marketing officer. She joined the bank in October 2020 as senior vice president and director of digital experience innovation & technology in the bank’s Marketing Division. With ongoing commitment to providing exceptional customer experiences, CX became an enterprise-wide department, and Ms. Stebbins was quickly promoted to chief experience officer in November 2021 to help accelerate focus on delivering world class customer omni-channel experiences. In May 2024, she took on her current role to oversee marketing performance, marketing operations, digital delivery, creative studio, strategic research and insights, as well as customer experience.
Ms. Stebbins is a seasoned marketing professional with nearly 30 years of experience focused on digital marketing, brand strategy, integrated marketing, product marketing, and channel marketing through the customer experience lens. She founded and served as CEO of Beyond Vigilant, a strategic consultant company that led clients through digital business transformation. In 2017, Beyond Vigilant was acquired by Hero Digital LLC, where Ms. Stebbins held the position of senior vice president and strategic client services before joining. Over her career, she has held a variety of senior leadership positions at Ogilvy & Mather Advertising in both Hawai‘i and New York, Accenture, Ascentium, OmniSky and was also a Global Marketing Director at Microsoft.
Ms. Stebbins earned her Bachelor of Arts degree in communications from Chaminade University of Honolulu, and is a speaker and presenter at major trade and industry conferences, including Adobe Summit, SXSW and Forrester Digital Transformation Conference.